Customer Relationship &
Sales Force Automation

Customer Relationship & Sales Force Automation

Implementing CRM strategies in your organization requires alignment of people and processes with the objectives of the strategy. Centiment Solutions works with many medium and large enterprises and has successfully implemented tailor made CRM solutions across industry verticals. We understand that each organization is unique in its own way and has its own processes, workflows and organization hierarchy; and implementing a generic solution may not actually help the organization but may lead to delay in its processes, create information entropy; resulting in reluctance of employees to use the solution.

Our team of CRM experts understand this gap and recommend tailor-made solutions which are made just for you. Our Business Analysts spend quality time with the management and department heads to understand their processes and their requirements. We then suggest changes whereever required and develop a customized CRM solution which suits your requirements.

Our CRM division has extensive experience in implementing CRM in various industries like Pharmaceuticals & Healthcre, Banking & Finance, Construction / Real Estate, Fashion & Textile, Gems & Jewelry, Entertainmen & Media, Travel & Tourism, Hospitality and so on.

The best way to build strong customer relationships is to obtain quality information about your customers, and then use that information to create service and support programs that cater to their individual needs and desires. Our Blue Chilli Customer Relationship Management(CRM) and Sales Force Automation(SFA) tools assists you take great care of your most valuable assets.

Our CRM has been designed to work across industry verticals, it provides the features and capabilities of the most advanced CRM technologies on the market. Blue Chilli CRM will empower your business processes and reduce your operational costs. Our CRM is fully customizable and thus gives us an edge over the current available standard CRMs in the market.

All our products were designed to incorporate functionality that improves customer communications at every point across the enterprise. Our enterprise CRM solution offers contact management, opportunity management, time management, marketing automation, campaign management, customer service and more.

We can custom develop the CRM solution for your organization by understanding your objective towards CRM implementation be it workflow / process automation, Sales Force automation, Marketing and campaigns and so on. The best way to build strong customer relationships is to obtain quality information about your customers, and then use that information to create service and support programs that cater to their individual needs and desires. We can also utilize the customer related data that you might have accumulated over the years in various forms and can use our tools to push it in the CRM solution. Our repoting engine will help you churn out reports and advanced filtering will enable you to drill-down to detailed 360 degree view of customer information.

Key Features of Blue Chilli CRM-SFA
  • Lead generation and follow-up tracking
  • Sales Force Automation
  • Territory Management
  • Contact Management
  • Configurable Tasks, Reminders, and Alerts
  • Customer Tracking
  • Customer Profiling & History
  • Leads & Opportunity Management
  • Business Processes & Workflows
  • Marketing & Campaign Management
  • Automated & configurable Notification System and Mailing
  • Issue tracking and Alert system
  • Customer Service
  • Import client data from any system that can export to a .CSV format
  • Export data to Excel, PDF
  • Integrated Reporting, Dashboard, Animated Graphs & Analytics
Industry Specialization
  • Steel and Metal Products
  • Chemicals
  • Pharmaceuticals
  • FMCG
  • Retail
  • Engineering
  • Food and Beverages
  • Gems and Jewelry
  • Textiles
  • Real Estate
  • Cement
  • Entertainment and Media
  • Financial Institutions and Banks

Case Study: Implementation of CRM at a leading Healthcare Company
A leading Healthcare company in India wanted to implement CRM across their organizations and automate their processes in various departments including Marketing, Sales, Customer Support and so on.
We understood their requirements and created a scalable solution which allows them to view 360 degree customer information, thier interactions, followups, queries, orders, customer segmentation etc. Marketing team can identify High Value customers (HNI) and can also auto segment them basis their buying patterns and run campaigns against the customer database using various filter that run on the customer profile. Various alerts and reminders both on Email and SMS were provided alongwith built in Escalation Matrix. CTI integration was implemented in the CRM solution to auto popup the customer information when client calls.

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